Author
Vishvam Mangroliya
Founder of RankLocal. Six years of SEO across in-house, freelance and agency work, now spent entirely on local Business Profiles and rankings. Every article on this site carries his byline.
Recently published
Latest from Vishvam
61 articles on this site so far, all under this byline. Read the full archive.
AI Overviews and local searches: what actually shows
They appear on about 7% of searches like plumber near me. The exposure is real and it is somewhere else entirely, which almost nobody writing about this separates out.
Do Google Business Profile posts do anything for rankings
The honest answer, plus the change most advice has not caught up with: posts stopped expiring weekly in late 2025, which alters the arithmetic without settling it.
Working out how many reviews you need to catch your competitors
Everyone says look at your competitors and nobody says how. A twenty minute method that ends with a monthly number, plus why the category median swings from 11 to 182.
Pages not in Google: the four usual causes
Most advice on this is written for sites with thousands of pages. On a fifteen page local site the causes are shorter, duller, and easier to fix.
Meta descriptions that get the click, not the impression
155 characters, competing against three map results with star ratings. What belongs in them for a local business, which is not a value proposition.
Is blogging worth it for a local business, honestly
For most local businesses, the honest answer is: not the way it is usually done. What a blog has to do to be worth the hours, and when to skip it entirely.
Start with the audit
Vishvam looks at your Business Profile, your details across the web, and what you already rank for, then tells you the two or three things worth fixing first, in order, with reasons.