Author
Vishvam Mangroliya
Founder of RankLocal. Six years of SEO across in-house, freelance and agency work, now spent entirely on local Business Profiles and rankings. Every article on this site carries his byline.
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Latest from Vishvam
51 articles on this site so far, all under this byline. Read the full archive.
Changing your address without losing your rankings
Every guide promises no permanent loss if you follow five rules. That is only true when the pin has not moved far, and nobody says so before you sign the lease.
A 20-minute Google Business Profile audit you can run yourself
Every audit for this is a checklist of your own empty fields. A complete profile can still sit fourth, and the checklist has no way of telling you why.
Map pack or blue links: which one your customers actually click
They are two separate competitions won by two different assets. Which to prioritise, and the three cases where the answer is the blue links, not the pack.
Review request wording that people actually reply to
Fifty templates is worse than three, because everyone copies the same ones. Here is what makes the wording work, and one pattern to avoid entirely.
Redesigning your website without losing your rankings
Every guide to this is written for after the launch. Here is the version that prevents it, plus the local layer that none of them mention.
What actually happens when a business buys reviews
Not the fines. The sequence: the reviews go, the rating collapses, and then you are blocked from earning new ones for months. That order is the punishment.
Start with the audit
Vishvam looks at your Business Profile, your details across the web, and what you already rank for, then tells you the two or three things worth fixing first, in order, with reasons.