Off-page SEO
Everything that builds your local prominence from outside your website — citations, reviews, and links. It's the slowest part of local SEO and the hardest for a competitor to copy.
Client figures from Google Business Profile insights. Citation and review figures describe our standard scope of work.
Four workstreams that compound. None produces a result in week one; together they're what separates an established local business from a new one.
Claiming what exists, correcting what disagrees, and adding the sources that actually carry weight for your trade and region.
Finding every place your name, address, or phone disagrees with itself — old suite numbers, former landlines, trading names that don't match.
A request at the point each job closes, made a single tap, so reviews arrive steadily rather than in a suspicious burst.
Every review answered, including the critical ones. This is the part a national chain's local branch almost never sustains.
Suppliers, venues, trade associations, sponsorships, and regional press — the finite, unglamorous sources that carry real weight locally.
Unlinked mentions still associate your name and location with your business, and matter increasingly as AI answers draw on how consistently you're described.
The usual advice treats directories as interchangeable and sells you two hundred of them. They aren’t, and you don’t need them.
These feed the map results people actually use. Every field completed, and the business details identical across all four.
Fewer, better sources. A listing on the body that licenses your trade carries more weight than fifty generic directories combined.
Claim and correct the ones that already exist and rank for your name. Paying to be added to hundreds more is the part of citation building that sells easily and does very little.
We'll show you exactly where your business details disagree across the web.
Audit my listingsMonth 1
Every listing found and checked, current backlink profile mapped, review count and response rate recorded as a starting point.
Months 2–3
Tier-one sources corrected first, duplicates removed, industry and regional listings claimed. Corrections take weeks to propagate.
Months 3–5
Review request process built into how jobs close, responses handled, and local link outreach started with suppliers and associations.
Ongoing
New listings monitored for drift, review cadence sustained through busy periods, referring domains tracked monthly.
Both of these engagements opened with the same finding: business details disagreeing across listings nobody had checked in years.
Profile rebuilt, citations corrected, and a review cadence established — now competing in the pack against national chains with far longer listing histories.
Read the case study →Citations built alongside category landing pages, positioning the showroom as the local answer for a brand with no store in the city.
Read the case study →Business listing backlinks and quality link building ran alongside the on-page work; the two moved together over the same window.
Read the case study →Several common off-page tactics are easy to sell because they're easy to invoice. We don't run them.
Being added to two hundred directories does close to nothing. We fix the sources that already rank for your name instead.
Bought links leave a detectable pattern and become a liability with a delay on it. Every link we build would exist without search engines.
Asking for feedback first and only routing happy customers to Google is against Google's policies. Plenty of businesses do it without realising.
Offering anything in exchange for a review risks the whole profile. The cadence works without it.
The oldest detectable pattern in SEO. Not worth the risk to a business whose profile is its livelihood.
Every off-page number we report traces to a listing you can open or a profile insight you can check yourself.
Off-page SEO covers every ranking signal that lives outside your website: citations and directory listings, reviews, links from other sites, and mentions of your business without a link. Together these build prominence — one of the three factors Google names for local ranking, alongside relevance and distance.
Consistency is; volume isn't. Having your name, address, and phone identical across the listings that already exist is a genuine trust signal. Paying to be added to hundreds more is easy to sell and does very little. Fix the tier-one sources first, then the industry-specific ones.
There's no fixed number — it's relative to the businesses you compete with locally. Recency and velocity matter as much as count: a steady arrival reads very differently from thirty that appeared in one fortnight after two quiet years. Responding to every review is the part most businesses skip.
Links from organisations genuinely connected to your area or trade — suppliers who list stockists, venues and clients you work with, trade associations, chambers of commerce, local sponsorships, and regional press. The test: would the link exist if search engines didn't? If not, it's a risk rather than an asset.
Citation corrections propagate over roughly four to twelve weeks. Reviews affect conversion immediately and rankings gradually. Links are slowest, usually visible over three to six months. None of it is fast, which is why it runs alongside on-page and technical work rather than after it.
The highest-value parts, yes. Claiming and correcting your main listings and asking every customer for a review are both within reach and cover real ground. Local link building is the part that takes sustained outreach time, which is usually where an agency earns its fee.
Where your business details disagree across the web, which sites link to you today, and whether your review rate reads as steady or as a burst. If off-page isn't your constraint, that's useful to learn early.