Blog
Local SEO, explained.
Guides, checklists, and playbooks for getting your business found by nearby customers, from the Google local pack to reviews and citations.
What Is the Best Channel for Local SEO Backlinks?
Not all backlinks help local rankings equally. Here's which channels actually move the needle for a local business, and which ones are a waste of time.
What Is the Best Channel for Local SEO Traffic?
Google Maps, organic search, social, and AI assistants all send local traffic today. Here's which channel actually converts, and how to prioritize your time.
Local SEO vs. Paid Ads: Where Should Your Marketing Budget Actually Go?
Paid ads get you in front of customers today. Local SEO gets you found for years. Here's how to actually split your budget between the two.
How AI Search Is Changing Local SEO
ChatGPT, Perplexity, and Google's AI Overviews are becoming a real local discovery channel. Here's what actually changes, and what doesn't.
What Actually Moves Google's Local Ranking Algorithm?
Relevance, distance, and prominence get all the attention, but they're not equally within your control. Here's what actually moves the needle.
The Google Business Profile Optimization Checklist
Your Google Business Profile is the highest-leverage asset in local SEO. Work through this checklist to turn a half-finished listing into a lead engine.
How Many Reviews Do You Actually Need to Rank Locally?
There's no magic review count. Here's what actually matters more than the total number, and why chasing volume alone is the wrong goal.
Local Citations: Why NAP Consistency Still Moves Rankings
Citations feel old-school, but consistent business listings across the web remain a core local ranking signal. Here's what to build, where, and how to keep it clean.
Do Online Directory Listings Still Matter for Local SEO?
Directory submissions feel like a relic of 2015 SEO. Here's whether they still do anything, and where your time is better spent instead.