Better Home India
Steel & wooden furniture retailer, Ahmedabad, India · betterhomeindia.com
81,910 Google Business Profile views and 32,693 searches a month, ranking for terms like "furniture shop ahmedabad" and "furniture showroom in ahmedabad."
Google Business Profile insights
Profile views
81,910
Search appearances
32,693
Mobile search share
78%
What people searched to find them.
Top searches that surfaced the Business Profile
Low visibility in a search market anchored by IKEA
Better Home India was competing for attention in a furniture market where a huge share of local search demand is anchored to IKEA, despite IKEA having no physical store in Ahmedabad. Their Google Business Profile wasn't capturing that demand, business information was inconsistent across directories, and the site had limited content built around the furniture categories people were actually searching for.
- Limited Google Business Profile visibility in a competitive local market
- Missed opportunity to capture IKEA-related search demand
- Inconsistent business information across listings
Google Business Profile and local SEO optimization
We rebuilt the Google Business Profile with complete categories, product and service listings, regular posts, and a consistent review generation and response cadence. We also built out category-specific landing pages and local citations, positioning Better Home India as the practical local alternative for people searching for IKEA in Ahmedabad.
- Optimized Google Business Profile categories, products, and photos
- Built local citations and category-specific landing pages
- Targeted IKEA-adjacent search demand with dedicated content
Strong Google Business Profile visibility
The profile picked up 81,910 views, with 78% of discovery coming from Google Search on mobile — the channel most likely to convert into a showroom visit.
High-intent search appearances
32,693 searches surfaced the profile each month, led by furniture-shopping terms like "furniture shop ahmedabad" and "furniture showroom in ahmedabad."
Capturing IKEA-related search demand
"ikea" and "ikea ahmedabad address" rank among the top search terms surfacing the profile — with no IKEA store in Ahmedabad, that demand now routes to Better Home India instead.
Ranking for competitive Ahmedabad furniture keywords
Better Home India now ranks for terms like "furniture shop ahmedabad" and "furniture showroom in ahmedabad," putting them in front of shoppers actively comparing local furniture retailers.
The path to these results.
Month 1
- Google Business Profile audit
- Local keyword research
- SEO execution roadmap
Months 2 & 3
- Google Business Profile optimization
- Local citation building
- Category-specific landing pages
Months 4 & 5
- Review generation and response strategy
- Ongoing local content creation
- Backlink and authority building
Month 6
- Ranking and visibility review
- Final optimizations
- Focus on conversions from local search