Go Local Fiji
Local business, Fiji · golocalfiji.com.fj
1,532 clicks and 77,874 impressions for taxi booking searches, plus 2,838 clicks and 63,261 impressions for cab booking — both ranking on page one for their target keywords.
3 months into the campaign
Total clicks
14.3K
up from 6.68K
Total impressions
456K
up from 253K
Average position
15.7
up from 19.3
12 months into the campaign
A year in, the top-performing pages are exactly the commercial ones the campaign targeted: cab booking, taxi booking, and driver-with-car-for-hire.
Where the campaign moved the needle.
Search volume and current Google position for the highest-priority keywords in the campaign.
| Keyword | Volume | Position |
|---|---|---|
| Fiji Taxi | 800 | #1 |
| Fiji Cab | 1,200 | #3 |
| Things to Do in Fiji | 1,100 | #5 |
| Cab Booking Fiji | 1,900 | #3 |
| Minibus Hire Fiji | 1,000 | #3 |
| Private Driver Fiji | 800 | #1 |
| Private Boat Transfer Fiji | 900 | #1 |
| Keyword | Volume | Position |
|---|---|---|
| Helicopter Transport Fiji | 200 | #2 |
| Nadi Airport Boat Transfer | 900 | #1 |
| Nabalasere Waterfall | 540 | #1 |
| Bungee Jumping Fiji | 700 | #1 |
| Nadi Airport Transfers | 400 | #2 |
| BBQ Boat Fiji | 320 | #2 |
| How to Get to Fiji from Europe | 100 | #3 |
Position is the average Google ranking across Fiji, Australia, and New Zealand — Go Local Fiji's target markets for inbound travelers.
Limited keyword targeting leading to low topical authority
Go Local Fiji was struggling with low organic visibility and poor keyword rankings across important service pages. The website had very limited traffic and page views because the pages weren't properly optimized for high-intent travel and transport keywords. On top of that, several technical SEO issues were affecting indexing, crawlability, and overall site performance.
- Low rankings for target keywords
- Weak organic traffic and page visibility
- Technical SEO and indexing issues
Strategic on-page SEO and technical optimization
We implemented a complete SEO strategy focused on improving keyword relevance, technical health, and website authority. Service pages were optimized with keyword-focused content and metadata, while technical SEO issues were fixed to improve crawlability, indexing, and page speed. We also strengthened the site's authority through quality backlink building and internal linking improvements.
- Optimized on-page SEO and target keywords
- Fixed technical SEO issues and improved speed
- Built high-quality backlinks and improved metadata
Significant organic traffic growth
Organic traffic increased consistently after optimizing service pages for high-intent Fiji travel and transport keywords. Pages like Taxi Booking, Airport Transfers, and Car Rentals started attracting targeted users searching for transportation services in Fiji.
Strong improvement in keyword rankings
Multiple target keywords achieved higher Google rankings across important commercial pages. Keywords related to taxi booking, airport transfers, cab services, and Fiji transport started ranking on the first page, increasing overall search visibility.
Improved topical authority in the Fiji travel industry
Expanding and optimizing service-focused landing pages helped strengthen Go Local Fiji's topical relevance within the travel and transportation niche, which also lifted visibility for related pages across the site.
Better user engagement and search performance
The optimized pages delivered stronger engagement signals, including improved click-through rates, better session duration, and increased page views, as users landed on pages more aligned with their search intent.
Positive impact on leads and booking inquiries
Higher rankings for commercial-intent keywords brought more qualified traffic to the site, leading to increased booking inquiries and stronger organic lead generation for transport and travel services in Fiji.
The 6-month path to these results.
Month 1
- Project research and planning
- Keyword research
- SEO execution roadmap
Months 2 & 3
- On-page SEO implementation
- Technical SEO fixes
- Started building business listing backlinks
Months 4 & 5
- Content creation (city-based pages & blogs)
- Web content optimization
- Backlink strategy and execution
Month 6
- Ranking tracking and performance review
- Final optimizations
- Focus on conversions from SEO traffic