Viz Car Rental
Car rental, Brisbane, Australia · vizcarrentals.com.au
32,376 Google Business Profile views and 10,717 search appearances, ranking for high-intent terms like "car rental brisbane" and "car hire brisbane."
Google Business Profile insights
Profile views
32,376
Search appearances
10,717
Mobile search share
62%
What people searched to find them.
Top searches that surfaced the Business Profile
Low visibility against national car rental brands
Viz Car Rental was competing for map-pack visibility against much larger national rental chains with far more reviews and listing history. Their Google Business Profile wasn't fully optimized, business information was inconsistent across directories, and the site had little local content to support Brisbane-specific search terms.
- Limited Google Business Profile visibility against national rental brands
- Weak local search presence for Brisbane car rental terms
- Inconsistent business information across listings
Google Business Profile and local SEO optimization
We rebuilt the Google Business Profile from the ground up: correct categories, complete service and vehicle listings, regular posts, and a steady review generation and response cadence. Alongside that, we built out location-specific landing pages and local citations to strengthen relevance for Brisbane car rental and car hire searches.
- Optimized Google Business Profile categories, services, and photos
- Built local citations and Brisbane-specific landing pages
- Ran a review generation and response strategy
Strong Google Business Profile visibility
The profile picked up 32,376 views, with 62% of discovery coming from Google Search on mobile — the channel most likely to convert into a same-day booking call.
High-intent search appearances
10,717 searches surfaced the profile, led by "car rental," "car rental brisbane," and "car hire brisbane" — exactly the commercial-intent terms the campaign targeted.
Ranking for competitive Brisbane keywords
Viz Car Rental now ranks for terms like "car rental brisbane" and "car hire brisbane," putting them in the map pack alongside much larger national brands.
More qualified booking inquiries
Higher map-pack visibility for commercial-intent searches translated into more calls and booking inquiries from people actively looking to rent a car in Brisbane.
The path to these results.
Month 1
- Google Business Profile audit
- Local keyword research
- SEO execution roadmap
Months 2 & 3
- Google Business Profile optimization
- Local citation building
- Brisbane-specific landing pages
Months 4 & 5
- Review generation and response strategy
- Ongoing local content creation
- Backlink and authority building
Month 6
- Ranking and visibility review
- Final optimizations
- Focus on conversions from local search